Today I received my car insurance company’s newsletter by email. The headline article read, “Top Five Food Trends”. I laughed.
First of all, why is a car insurance company talking to me about food?
And second, why would I want to try recipes written by car mechanics?
The truth is, it has nothing to do with food at all.
It’s all about marketing.
And everybody’s doing it.
All the popular bloggers are doing it.
How-to gurus are doing it.
Inspirational writers are doing it.
Medical websites are doing it.
Everybody is distilling their articles into formulas for achieving success.
Ten Tips To A Frizz-Free Hair Day
Seven Ideas That Will Revolutionize Your Dog’s Obedience
Twenty-Four Ways To Get Into A Girdle
You get the idea. Everything gets reduced to a list of rules which you then have to do.
And we all know how that ends up.
In the same place your resolution to keep that diet ended up.
So why do we eat this stuff up? (No pun intended.)
It’s because we’re suckers.
We really believe we can do it.
Until we try.
Then we know.